![]() I ask for ideas, and I ask of myself the same thing. Is there anything specifically you ask your teams to always be looking at? ![]() I think there’s something about being alert and attentive and aware and lucky that works, certainly in my favour, I just try to be as aware as I possibly can. And kind of maybe through experience when to pursue something and when not to pursue something. What do you think it is about M.A.C, the culture there and what you do, that you are always able to know what’s cool seven years before everyone else knows what’s cool? Old fashioned, all encompassing, everlasting. We talk on staying ahead of the game with M.A.C creative director James Gager. ![]() Beauty fades, but cool is what we’re after. ![]()
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